Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how battlefieldlive-eastanglia.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and other contact details you voluntarily provide when interacting with our Site.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookie Data: Information stored via cookies and similar tracking technologies.
- Usage Data: Pages visited, time spent on the Site, links clicked, referral sources, and browsing behaviour.
We do not knowingly collect personal data from individuals under 18 years of age. Users must be of legal gambling age in their jurisdiction (typically 18+ in the UK).
How We Use Information
We use collected information for the following purposes:
- Analytics: Understanding visitor behaviour and Site performance through Google Analytics and similar tools.
- Affiliate Tracking: Tracking referrals to William Hill and affiliate partners to calculate commissions and monitor campaign effectiveness.
- Site Improvement: Enhancing user experience, optimizing content, and improving Site functionality.
- Marketing: Sending promotional communications, newsletters, and updates (only with your consent).
- Legal Compliance: Fulfilling legal and regulatory obligations.
Our legal basis for processing includes your consent, our legitimate interests in affiliate marketing, and our legal obligations.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to William Hill and other gambling operators.
- Marketing Cookies: Used for targeted advertising and remarketing campaigns.
Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can also opt-out of analytics cookies via:
- Google Analytics Opt-Out Browser Add-on
- Your browser's cookie settings or privacy preferences
- Third-party opt-out tools like Your Online Choices
Please note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external websites, including William Hill and other gambling operators and affiliate partners. We are not responsible for the privacy practices of these third parties. We strongly encourage you to review their respective privacy policies before providing personal information or engaging with their services.
When you click an affiliate link, your information may be shared with the linked operator for referral tracking purposes. Any data collected by third parties is governed by their own privacy policies, not ours.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data we hold.
- Right to Rectification: Request correction of inaccurate data.
- Right to Erasure: Request deletion of your data ("right to be forgotten").
- Right to Restrict Processing: Request limitation of how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to marketing communications and certain processing activities.
- Rights Related to Automated Decision-Making: Request human review where applicable.
To exercise any of these rights, contact us using the details in the "Contact Us" section below.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection authority.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Generally:
- Analytics Data: Retained for up to 26 months.
- Affiliate Referral Data: Retained for the duration of affiliate partnerships and statutory periods (typically 6 years for tax purposes).
- Marketing Communications: Retained until you unsubscribe or withdraw consent.
When data is no longer needed, we securely delete or anonymise it.
Contact Us
If you have questions, concerns, or wish to exercise your data protection rights, please contact us:
Email: [email protected]
Website: battlefieldlive-eastanglia.co.uk
We aim to respond to all data subject requests within 30 days. If you are not satisfied with our response, you may lodge a complaint with the ICO.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of significant changes by updating the "Last Updated" date above.